Excellent Advertising 2: How to Create the Best Media Advertising

Author: Jim Aitchison (Australia)
Publisher:
Publish Date: 2006-01-01
Features: This is a magical book that reveals the secrets of outstanding television commercials. It will guide you step by step through all aspects of the creative process—from the characteristics of television media, the contributions of planners to consumer insights, to how to achieve great TV commercial creativity, how to structure a TV commercial, how to pitch ideas, and how to execute them. It’s a feast for TV advertising enthusiasts featuring a gathering of creative luminaries. The guest speakers include: Tim Calkins, David Droga, Graham Fink, Neil French, Lee Gaffin, Roy Grice, John Hegarty, Steve Henry, Adrian Holmes, Lionel Hunt, Chuck Merklebarger, Hal Riney, Jim Lesoway, Marcello Sepa, Frank Todaro, John Webster, and over 60 other creative leaders from around the world. They will share their personal insights and experiences with you through practical, highly inspiring advice and guidance, along with rich case studies. At this unprecedented event, you will have the opportunity to learn behind-the-scenes stories of many globally renowned advertising campaigns and agencies, including BBDO, DDB, Fallon, Cliff Freeman Partners, Goodby Silverstein & Partners, HHCL, Leagas Delaney, MRM, TBWA, Wieden+Kennedy, and other famous agencies in the U.S., UK, and Australia. You will also have the chance to hear firsthand insights from top TV commercial directors from renowned production companies like Hungry Man, Radical, and Windows. Creative elites from emerging advertising markets such as China, India, and Malaysia will also connect closely with you. Finally, you will receive a comprehensive statistical report that proves the undeniable contribution of creativity to sales performance.