Car Fairy Tale: Car Brands and Trademarks

Author: Lin Ping
Publisher:
Publish Date: 2006-01-01
Features: This book is one of the "Automotive Culture Series," primarily introducing automotive brands and trademarks. A trademark is a unity of artistry and symbolism, a totem that reveals the quality, reputation, principles, and spirit of an automobile manufacturer, and thus also a microcosm of the survival and dignity of an automotive enterprise. It is a totem, embodying people's aspirations and yearnings; it is a banner, summoning the bold ambition and wisdom of politicians and entrepreneurs in the global automotive business war. World-renowned automotive brands and trademarks are the result of generations of struggles by automotive entrepreneurs, technological experts, and manufacturers, who have sacrificed their lives, hearts, tears, and sweat. Each automotive brand and trademark has an extraordinary origin, thought-provoking and adds much charm to our deeper understanding of automotive culture. The book contains over 270 precious images. As part of China's set of Automotive Culture Series, it aims to assist readers in admiring, discussing, using, and enjoying cars. A well-illustrated book like this is sure to bring readers enjoyment... This book is one of the "Automotive Culture Series," primarily introducing automotive brands and trademarks. A trademark is a unity of artistry and symbolism, a totem that reveals the quality, reputation, principles, and spirit of an automobile manufacturer, and thus also a microcosm of the survival and dignity of an automotive enterprise. It is a totem, embodying people's aspirations and yearnings; it is a banner, summoning the bold ambition and wisdom of politicians and entrepreneurs in the global automotive business war. World-renowned automotive brands and trademarks are the result of generations of struggles by automotive entrepreneurs, technological experts, and manufacturers, who have sacrificed their lives, hearts, tears, and sweat. Each automotive brand and trademark has an extraordinary origin, thought-provoking and adds much charm to our deeper understanding of automotive culture. The book contains over 270 precious images. As part of China's set of Automotive Culture Series, it aims to assist readers in admiring, discussing, using, and enjoying cars. A well-illustrated book like this is sure to bring readers enjoyment.