Grid system and layout design

Author: (USA) Kimberly Elam
Publisher:
Publish Date: 2006-01-01
Features: This book provides a comprehensive and accessible introduction to grid systems through numerous 20th-century design cases, from the layout design in Jan Tschichold's New Typographic Style to the graphic design of the Bauhaus, and even to Nike's product catalogs. It offers detailed steps for layout design. The design strategies presented in this book go beyond the dogmas of simple functionalism and minimalism, making layout design a true dynamic form of communication. In her best-selling book Design Geometry, Kimberly Elam reveals how successful design works utilize proportion, symmetry, and other geometric systems to create various visual relationships. Her book Grid Systems and Layout Design is the third volume in Princeton Architectural Press's popular concise design series for Western readers. In this book, Elam continues to showcase her sharp insights and clear explanations, interpreting a visual organization system—grid systems—that is currently popular, possibly subtle, yet little understood by Chinese readers.