Hotel Management

Author: Xu Wenyuan
Publisher:
Publish Date: 2006-03-01
Features: The features of this book are: , highlighting the systematic nature of the content. The hotel industry is a unique sector, and hotel management is a distinct discipline. This book follows the established academic framework of hotel management, ensuring both focus and systematic organization in its content. The systematic approach is based on the logical progression of hotel operations and business management, emphasizing the main themes. The book describes the general overview and business principles of hotels, elaborates on organizational models, human resources, marketing, equipment and material management, public relations, and also incorporates hotel information management, hotel corporate culture, and hotel CIS design.
Second, it pays attention to the exposition of fundamental theories. The book uses management principles as its theoretical foundation, providing a concise explanation of basic management theories. On the other hand, it selectively adopts and refines theoretical achievements from the tourism field to form the core theoretical framework. Additionally, the book incorporates the latest theories on hotel management from both domestic and international sources, giving it a fresh and contemporary feel.
Second, it closely connects with practice. Hotel management is a highly practical discipline. Each chapter is closely tied to the actual operations of hotels, focusing on the operational principles of the industry. The book combines theoretical explanations with strong practical applicability in hotel management.
The book is divided into ten chapters. It discusses the basic content of modern hotel management from aspects such as the overview of modern hotels, basic theories of hotel management, organizational management, reception business management, service quality management, human resource management, marketing, equipment and material and security management, information management, and corporate culture and public relations. At the end of each chapter, relevant cases are included to help readers understand and reinforce the theoretical knowledge.
The book consists of ten chapters, including: Overview of Modern Hotels, Overview of Hotel Management, Organizational Management of Modern Hotels, Reception Business Management of Modern Hotels, Service Quality Management of Modern Hotels, etc.