Business Exhibition Design

Author: Zhang Qingfang
Publisher:
Publish Date: 2006-01-01
Features: The book systematically introduces the basic principles, design principles, methods, and key points of commercial exhibition design, as well as the specific content of related specialized designs. It covers various aspects such as creative expression in exhibition design space, spatial division, display methods and forms of exhibits, lighting techniques, structure, specifications and scale, technology, materials, and more. This textbook incorporates numerous case studies and features over 500 high-quality on-site photographs of domestic and international exhibitions, each accompanied by concise commentary. It provides both systematic theoretical elaboration and strong professional relevance. The book offers direct theoretical guidance and practical design assistance for the modern commercial exhibition industry and exhibition majors in universities and colleges.