Carrefour: Standardized operational management methods

Author: Chen Guang
Publisher:
Publish Date: 2006-01-01
Features: The retail industry has always been one of the most competitive sectors. How to seek effective retail operation management methods and enhance core competitiveness has become the only choice for many domestic retail enterprises. Learning from super retail giants remains an effective and indispensable approach at present. In the past two years, Carrefour has continued to develop rapidly in China. So far, Carrefour has 64 stores in China, and its scale is still expanding. "Carrefour Standardized Operation Management" presents the store location selection, store design, product display, private brand management, fresh food management, loss prevention management, procurement management, and customer service management of Carrefour in a clear structure and concise language. These are strong guarantees for Carrefour's core competitiveness. Especially, Carrefour's "store design and fresh food management" is well-known as a strong point in the industry, which is also the capital for Carrefour to compete with Walmart in China. The book is also accompanied by a large number of pictures and training slides, providing readers with a comprehensive visual experience.