Logistics Marketing Practice

Author: Yang Suiping
Publisher:
Publish Date: 2010-07-25
Features: This book focuses on analyzing and elaborating on a series of fundamental issues in logistics marketing, including an overview of the modern logistics market, the content and characteristics of modern logistics marketing, market research and analysis of logistics service products, market positioning of logistics service products, sales operation processes of logistics service products, promotional and marketing design of logistics service products, filling out common logistics marketing reports, logistics sales techniques, logistics customer service and relationship management, as well as logistics marketing information management. The book aims to integrate modern logistics concepts, advanced logistics technologies, and modern logistics management models into its system and structure, making it more contemporary, practical, and operational, in order to serve the cultivation of more applied talents in modern logistics management. This book focuses on analyzing and elaborating on a series of fundamental issues in logistics marketing, including an overview of the modern logistics market, the content and characteristics of modern logistics marketing, market research and analysis of logistics service products, market positioning of logistics service products, sales operation processes of logistics service products, promotional and marketing design of logistics service products, filling out common logistics marketing reports, logistics sales techniques, logistics customer service and relationship management, as well as logistics marketing information management. The book aims to integrate modern logistics concepts, advanced logistics technologies, and modern logistics management models into its system and structure, making it more contemporary, practical, and operational, in order to serve the cultivation of more applied talents in modern logistics management.