Internet Business Rules 11: The Business Strategy Thought Admired by Morgan Stanley

Author: Al Ries, Laura Ries, Mei Qinghao, Zhou Anzhu
Publisher:
Publish Date: 2006-01-01
Features: As we step into the 21st century, the most important question for business is: How will we deal with the internet? Al Ries and Laura Ries are the most qualified people in the United States to answer this question. After reading this book, you will know:
· The internet cannot do two jobs at once
· Interactivity is the most important element of a website
· Using generic names for internet brands is a dead end
· Being the second brand in a category has no way out
· To enter customers' minds and focus on one thing
· The most serious mistake is believing you can do no wrong
The two authors have a distinctive contrarian perspective and unique marketing common sense, and they have used their professional expertise to solve the most challenging problem in today's marketing industry: building internet brands. Anyone who wants to create a global brand should not miss their insights.