The Way of Brand Innovation: Top 500 Global Companies

Author: Jin Ming
Publisher:
Publish Date: 2006-01-01
Features: This series is specifically written for middle and senior leaders in enterprises and companies, including company managers and business managers. It is suitable for the current development level and status of Chinese industrial and commercial enterprises, with authoritative, precise, and practical content, making it convenient for enterprise managers, as well as a wide range of economic and management professionals and students to refer to. This series takes the Fortune 500 companies as the main line, and includes the following aspects:
1. Talent is the capital for the growth and development of Fortune 500 companies. More and more Fortune 500 companies have recognized this point. For example, DuPont's transparent human management model, Honda's humanistic approach, and Welch's shared success with his subordinates at General Electric.
2. The new creed of Fortune 500 companies is "less input, more return, faster speed." To stay ahead in competition, companies must learn to keep pace with the times. For example, Sanyo's five key points for creating successful products, Coca-Cola's new formula launch, and Unilever's construction of an aircraft carrier in the food industry.
3. To achieve rapid development, Fortune 500 companies must not only meet customer needs but also satisfy customer interests. For example, Jeff Bezos and his Amazon online bookstore, Whitney's internet auction storm, and Johnson & Johnson's commitment to responsibility.
4. Fortune 500 companies greatly enhance the competitiveness of their products in an invisible way. For example, the birth of the world fashion brand Pierre Cardin, the forward-looking Nestlé food company, and the Volkswagen company that prioritizes customer wishes above all else.
5. Fortune 500 companies formulate correct and feasible development strategies and goals, which are the entrepreneurial spirit people strive for. For example, the focused TotalFinaElf company, the diversified GE company, and the most profitable company—Samsung.
The Fortune 500 companies in this series reflect the operational speed and laws companies face in the context of economic globalization. This series is suitable for modern business managers, HR managers, administrative personnel, labor and personnel department cadres for reference on their desks, as well as for students and teachers of economic and management majors.