Search

Author: John Battelle [USA]
Publisher:
Publish Date: 2006-01-01
Features: Selected as one of the "Best Business Books of 2005" by The Financial Times and The Economist. Search is the window to the world's interests and desires, and search is destined to become the hub of capital in the 21st century! Numerous media outlets such as BusinessWeek, Harvard Business Review, Publishers Weekly, BBC, CNN, Amazon, The Washington Post, and The International Herald Tribune have reported on it. Google and other search engines have unknowingly and profoundly changed our work habits and lifestyles, becoming the window to the world's needs, interests, fears, and desires, a database of intent, and they are also changing our business and culture. What does this world need? If any company can answer this question well, it holds the universal key to controlling the business society, and even human civilization. In the past few years, Google has been striving to obtain this key. Although Google was not the earliest developer of search, it gradually defeated pioneers in the search industry such as Yahoo and AltaVista with its simple, convenient, and practical search technology and philosophy, becoming the undisputed king of the search industry. This book describes how Google rose from an obscure company at Stanford to become the "search giant that controls the world with ideas," recreates the rules of the Wall Street game when Google went public for the first time, the frenzy it caused when it publicly declared its "don't be evil" mantra, and the profound impact of the rise of search technology on all aspects of human society, including marketing, the media industry, popular culture, career development, and civil rights. John Battelle is the founder of the magazine "Industry Standard" and one of the founders of the renowned industry magazine "Wired." To write this book, Battelle interviewed over 350 people related to the search industry, from Silicon Valley to Wall Street, including prominent figures such as Larry Page and Sergey Brin, the co-founders of Google, and Eric Schmidt, the company's CEO. He points out that the revolutionary significance of search is not reflected in the fierce battle between search giants, but rather in how Google and other search engines have unknowingly and profoundly changed our work habits and lifestyles, becoming the window to the world's needs, interests, fears, and desires, a database of intent, and they are destined to become the hub of capital in the 21st century. This may be our luck, or perhaps our. But, you can find the possible future of the world in this book. Whether as a concept or a company, Google has changed the internet and the entire knowledge system. John Battelle has written an excellent business book. Moreover, he explores the meaning of exploration through Google's compelling legend. Everyone who uses the internet to search should read this book. — Walter Isaacson, former CEO of CNN
A great book! "The Search" clearly states that although there have been many failures in the search industry over the years and only a few survivors, the development of the search industry has just begun. Search is good, but not finding the answer is even more important. — Gordon Crovitz, senior vice president of Dow Jones
What does this world need? If any company can answer this question well, it holds the universal key to controlling the business society, and even human civilization. In the past few years, Google has been striving to obtain this key. Although Google was not the earliest developer of search, it gradually defeated pioneers in the search industry such as Yahoo and AltaVista with its simple, convenient, and practical search technology and philosophy, becoming the undisputed king of the search industry. This book describes how Google rose from an obscure company at Stanford to become the "search giant that controls the world with ideas," recreates the rules of the Wall Street game when Google went public for the first time, the frenzy it caused when it publicly declared its "don't be evil" mantra, and the profound impact of the rise of search technology on all aspects of human society, including marketing, the media industry, popular culture, career development, and civil rights. John Battelle is the founder of the magazine "Industry Standard" and one of the founders of the renowned industry magazine "Wired." To write this book, Battelle interviewed over 350 people related to the search industry, from Silicon Valley to Wall Street, including prominent figures such as Larry Page and Sergey Brin, the co-founders of Google, and Eric Schmidt, the company's CEO. He points out that the revolutionary significance of search is not reflected in the fierce battle between search giants, but rather in how Google and other search engines have unknowingly and profoundly changed our work habits and lifestyles, becoming the window to the world's needs, interests, fears, and desires, a database of intent, and they are destined to become the hub of capital in the 21st century. This may be our luck, or perhaps our. But, you can find the possible future of the world in this book.