Corporate Image and Planning (2000 Edition) (2000 Edition)

Author: Sun Guohui
Publisher:
Publish Date: 2005-11-01
Features: This book aims to comprehensively and systematically introduce the basic theories and practices to everyone through a relatively scientific and reasonable system. The book includes an overview of corporate image, the connotation and functions of CIS, the historical evolution and current status of CIS, the theoretical foundation of CIS, the planning process of CIS, the situation research of CIS, the planning of MIS, and the planning of BIS.