Complete Collection of Classic Brand Stories

Author: Xue Na
Publisher:
Publish Date: 2006-01-01
Features: A brand is a comprehensive and complex concept, encompassing a trademark, name, packaging, price, symbols, reputation, advertising style, and the relationship between consumers and products. The value of a brand is not determined by the company itself but exists in the minds of consumers. Looking at today's world-famous brands, none have achieved global success without their cultural connotation. The unique cultural atmosphere created by brands is easily recognized and accepted by consumers. Proven facts show that strong brands can ultimately influence people's attitudes and perspectives, thereby bringing long-term benefits to the company. This book presents the brand strategies of world-renowned brands through more than 200 vivid and substantial brand stories, helping you learn from their successes and lessons from their failures. Whether you are a brand operator or a brand user, with this book in hand, you will undoubtedly benefit greatly.