Port: 29 questions for starting a business

Author: Zhao Yanchen
Publisher:
Publish Date: 2006-01-01
Features: The Theory of National Wealth is the most practically valuable indigenous economic thought in China today. Its practical version, Port—29 Questions for Starting a Business, will undoubtedly become a guide for Chinese entrepreneurs. — Li Bin, Editor-in-Chief of Entrepreneurship (China Edition), U.S.
Since the publication of The Theory of National Wealth, Zhao Yanchen’s work has had a profound impact. It is the best book I have seen since the reform and opening-up. The practical version, Port, will surely become an indispensable guide for entrepreneurs and business owners. — Li Fu, Former Head of the Theory Bureau of the Central Committee of the Communist Party of China
Port addresses the 29 most critical questions during the early stages of entrepreneurship, pointing out new directions for investment and wealth management for domestic private capital, as well as new rules for risk avoidance. — Lei Hong, Chief Planner of A Management Model
As the practical version of The Theory of National Wealth, Port focuses more on the urgent issues unavoidable in the actual process of entrepreneurship. Every sentence is sharp and to the point, and every word is grounded. It is a godsend for university entrepreneurs lacking experience. — Lu Jun, Ph.D., Special Research Fellow of the Entrepreneurship Research Center at China Youth Online, who is also a consultant for the Send the Letter to Garcia project
In early 2004, The Theory of National Wealth caused a huge sensation upon its release. By April, it had jumped to the top of the financial and economic books bestseller list. Dozens of major newspapers, such as People’s Daily, Economic Daily, Guangming Daily, Workers’ Daily, and Industrial and Commercial Times, all reported on it. Author Zhao Yanchen was hailed as the “Pioneer of Entrepreneurship,” and The Theory of National Wealth was revered as the “Bible of Entrepreneurship.” The renowned Chinese economist Mao Yushi said, “The Theory of National Wealth is an economic thought with Chinese characteristics, summarized on the basis of China’s reform and opening-up practices. It is convincing and reflects China’s characteristics.” He added, “The central idea of The Theory of National Wealth is to explore the laws of how new enterprises are conceived, born, developed, and grow. This is very timely help for entrepreneurs struggling in confusion.”
Li Yonghai, Secretary of the Secretariat of the All-China Federation of Trade Unions, called it “a great work. From beginning to end, it is full of philosophy. Not only should people in business read it, but leaders should too.”
With its originality, localization, and systematicity, The Theory of National Wealth has won the enthusiastic support of millions of readers. To date, it has received over 3,000 letters from readers. Many have reflected that the book is profound and a classic theoretical work, making it difficult to understand. They urgently need a book that reflects the entrepreneurial laws revealed by The Theory of National Wealth while being practical and actionable.
In recent years, at dozens of entrepreneurship seminars and consulting sessions, Zhao Yanchen has directly addressed frontline entrepreneurs, answering a vast number of practical questions from various perspectives. Port is a condensed and refined version based on this foundation, making it the practical special edition of The Theory of National Wealth.