Investment Science: From Strategic Management to Project Portfolio Optimization

Author: Zhao Guojie Zhai Xinxiang Li Xiang
Publisher:
Publish Date: 2006-01-01
Features: Pure strategic research is prone to failure, and pure investment and economic analysis is easy to lose direction. This book, "Investment Studies—From Strategic Management to Project Optimization Portfolio," strives to construct a new framework for investment decision-making, namely the strategic-project chain model, enabling MBA and EMBA students to steer investments from a strategic perspective while optimizing project portfolios. The book explains the fundamental principles, basic framework, and basic methods of investment studies. Its features include:
① Integrating strategy and strategic analysis into the investment studies system;
② Highlighting technology selection and evaluation, emphasizing technology assessment based on the concept of sustainable development and the evaluation of technology's impact on the environment;
③ Emphasizing investment risk analysis, focusing on the selection of entry modes for overseas investments and the assessment of country risks;
④ The "Reading and References" section at the end of each chapter introduces some new insights from the authors, which will provide enlightenment for readers studying investment studies and engaging in management practices.
This book serves as the basic textbook for EMBA, MBA, and MPA students studying investment studies. It is concise, easy to understand, and practical, making it an ideal reference for undergraduate students of management science and engineering and business administration studying technology economics and engineering economics. It can also be used by practitioners engaged in engineering economic analysis, project investment evaluation, consulting, and management for study and reference at any time.