Visual Communication: Fundamentals and Applications

Author: Kang Bing
Publisher:
Publish Date: 2007-07-12
Features: "Fundamentals and Applications of Visual Communication" is one of the national planning teaching materials for the "11th Five-Year Plan" in general higher education. This book adopts a combined writing style of theory and cases with rich illustrations, introducing the basic knowledge and application skills of visual communication in an accessible manner. The book consists of 8 chapters, covering main content such as creative typography, creative layout, packaging design, advertising design, etc.