Marketing Science

Author: Li Zhanghui / Country: Mainland China
Publisher:
Publish Date: 2006-01-01
Features: With the establishment and continuous improvement of China's socialist market economy system, the constant prosperity of the economy, and the full formation of the buyer's market, as well as the reduction in import tariffs after China's entry into the World Trade Organization leading to a large influx of imported goods, Chinese enterprises are facing unprecedented market competition. The role of marketing in enterprises is becoming increasingly prominent, and businesses are placing higher expectations on marketing personnel. Let's ask college students or individuals aspiring to the marketing field the question from Cisco's slogan: Are You Ready? To meet the growing demand for marketing professionals in society and adapt to the needs of higher education teaching, we have invited Associate Professor Li Jinghui and Senior Economist Xiang Juli to compile this book, "Marketing Management."