Which straw broke the camel's back?: Methodological problems in marketing

Author: Zhang Yizhao
Publisher:
Publish Date: 2006-02-01
Features: Sometimes we fail to grasp the "Dao" from the "De," which is why we keep falling into the same traps in the same places. The market changes too rapidly, and this requires us to extract the guiding "Dao" from the ever-changing "De" of the market. This is the core philosophy that this book relentlessly pursues. The book explores the fundamental nature of marketing by examining control theory, systems theory, information theory, catastrophe theory, dissipative structure theory, synergetics, and other methods, re-evaluating marketing methods and processes. It is hoped that this book will provide more inspiration for friends who love the field of marketing!
Control theory, systems theory, information theory, catastrophe theory, dissipative theory, synergetics, chaos theory, and other emerging scientific "seven theories" have been successfully applied in many different fields. This book is the first to systematically explore their application in marketing, thereby seeking the fundamental nature of marketing and re-evaluating traditional marketing methods and processes. Compared to the current marketing world, which is obsessed with "empirical methods" to seek the "Dao" of marketing, this book goes further by providing a layered approach to thinking about marketing issues, which is truly rare and valuable. This book wishes to share its aspirations with friends who enjoy, love, and excel at thinking and summarizing in marketing!