Honing marketing

Author: He Cheng
Publisher:
Publish Date: 2006-01-01
Features: Today's society is a highly competitive one, and for businesses to survive, they must pay attention to the market. As products and services from different companies become increasingly homogeneous, excellent marketing talent is highly sought after by many businesses. Meanwhile, the market for marketing talent is extremely scarce. This book begins with self-awareness, then explains how to expand the marketing market, interact with customers, close deals, conduct international marketing, manage marketing, rapidly improve performance, and how to be an effective marketing supervisor. The content of this book is comprehensive, well-structured, and interspersed with lively and engaging case studies, making it highly valuable for those working in marketing.