Reaction: The Ultimate Guide to Direct Marketing (Revised Edition)

Author: Lois Geller (USA) and others, Wang Shenghui, Zhang Jinghong
Publisher:
Publish Date: 2006-01-01
Features: "For marketers, Reaction is a rare practical guide; for us, Reaction is an important tool. I believe it is the foundation for conducting direct marketing training for teams." — Liz Beller, Head of Insurance Department, American Express "I feel honored to write the foreword for the new edition of this book at Lois Geller's invitation. Why? Because she is one of the people who taught me effective practices. This edition is always within reach on my bookshelf. In four years, I've moved five times, and each time I've taken this book with me." — Seth Godin, author of Permission Marketing and Release the Emotional Black Hole "For many years, Lois Geller's direct marketing talent has brought clients to me. Now she herself is a well-deserved winner. This book will undoubtedly be among the bestsellers for a long time." — Anne McCauley Sims, CEO of FairmontSpas "Reaction is a must-have for any personal library or professional collection. From cover to cover, the book is filled with practical examples, valuable tools, and insightful tips. It provides step-by-step guidance for creating successful direct marketing campaigns. Whether used to enhance professional knowledge or for educational purposes, the book will not disappoint readers. It is a rare gem, and I highly recommend it to all who engage in direct marketing." — Rene Harris, Director of Direct and Interactive Marketing, Stern School of Business, New York University