Harvard Entrepreneurship Guide

Author: Punam Sharma (USA)
Publisher:
Publish Date: 2006-01-01
Features: This book is the "bible" for young people aspiring to start their own businesses. Written by a collective of successful individuals from Harvard University, this entrepreneurship guide comprehensively, detailedly, and in an easy-to-understand manner narrates how young people who have just entered the workforce can utilize their intelligence and talents to carve out their own space. The authors summarize the 21 qualities that outstanding entrepreneurs must possess based on their personal experiences, providing detailed explanations on the generation of excellent ideas, marketing strategies, financing channels, writing techniques for business plans, the art of industry selection, types of company establishment, knowledge of copyright and patents, and the importance of business ethics. The book also includes ten successful entrepreneurial cases of university students, offering valuable lessons for aspiring individuals. The authors, drawing from their personal experiences, summarize the 21 qualities that outstanding entrepreneurs must possess, providing detailed explanations on the generation of excellent ideas, marketing strategies, financing channels, writing techniques for business plans, the art of industry selection, and more. The book also includes ten successful entrepreneurial cases of university students.