What kind of advertising is most effective? : 50 classic cases of advertising copywriting and design: 8th Edition

Author: (USA) Borden (USA) Pui-Siu, Shaw Jia-Hua, Wu Qi
Publisher:
Publish Date: 2006-01-01
Features: What kind of advertising text and visuals have better communication effects? With this book, advertisers and students will have the opportunity to compare and evaluate 50 sets of advertising examples, analyzing the headlines, texts, layouts, and creativity of 40 sets of consumer products and 10 sets of industrial/commercial advertisements through hands-on practice. This will help them better understand the effectiveness elements in advertising, grasp the creative intentions of experts, and learn how to write and design more effective advertisements. How to apply basic advertising principles in practice; copywriting and design techniques of award-winning outstanding works that can be imitated; the "Who-What-How" elements of the tested advertisements; the PACT principle for copywriting; six techniques, methods, and examples to make advertisements more attractive; interviews with top creative experts; copywriting methods to attract audience attention, enhance their desire and motivation; 40 sets of consumer product advertisements evaluated by The Gallup-Spinson Company; 10 sets of industrial/commercial advertisements evaluated by Riedex Corporation.