Strategic Marketing Management: A Guide to Creating Value and Growing Profits (4th Edition)

Author: BestR.J.
Publisher:
Publish Date: 2006-01-01
Features: This groundbreaking book provides the tools and processes needed to apply market-driven strategies in today's business environment. Roger J. Best's book has proven to be a refreshing alternative to many theoretical, concept-centered marketing books, as it is built on performance-oriented and practical learning principles. The entire book not only helps readers gain a comprehensive and systematic understanding of marketing theory and knowledge but also provides a set of practical marketing tools, especially favored by professionals.