Seven Weapons for New Product Launches

Author: Mei Mingping
Publisher:
Publish Date: 2006-01-01
Features: For businesses, the launch of a new product represents both a new profit growth point and a certain level of risk. So, how can you master this double-edged sword? The Seven Weapons for New Product Launches will reveal the secrets behind it.
About Positioning: Positioning is not about what you want to do with your product in the world, but about what you want to do for your target customers.
About Naming: If the name is not right, the words will not be smooth; if the words are not smooth, the matter cannot be accomplished. Names are also productive forces.
About Packaging: People rely on clothing to look good, and products rely on packaging.
About Concepts: Don't sell products, sell concepts.
About Public Relations: Be skillful in handling affairs and be versatile in all directions.
About Advertising: I know that half of my advertising expenses are wasted, but the problem is that I don't know which half.
About Promotions: The key lies in communication, and the success lies in promotions.