Introduction to Business Management

Author: Wang Bangzhao
Publisher:
Publish Date: 2006-01-01
Features: When drafting the outline of this book, based on summarizing past teaching experiences and considering the learning needs of students in higher vocational and technical colleges, the relevant content was rearranged, and the following guiding principles were established:
1. The content should be both profound and accessible, reflecting the latest academic research findings in management. During the writing process, the book pays attention to absorbing the latest research achievements in the field of business management, especially the research on modern business management in the process of gradually improving the socialist market economy system. The book consistently follows the main line of modern business management, striving to make the content profound yet accessible.
2. Based on the learning needs of the target audience. The main goal of this course is to help students gain a comprehensive and systematic understanding of modern business management, improve their knowledge structure, and lay a preliminary foundation in management knowledge for future work and study. Therefore, the authors focus on the learning needs of students, emphasizing the order of learning acceptance, making the textbook content more concise and more suitable for students.
3. Emphasis on the practicality of management. Management has been one of the fastest-growing disciplines in the past century. Since China joined the WTO, large and medium-sized enterprises in the country have been undergoing corporate reforms in terms of corporate systems and other aspects. Therefore, business management is not only reflected in technical characteristics but more importantly in institutional and management characteristics. This textbook emphasizes innovation on the basis of inheritance, reflecting more on the practicality of business management. To this end, this textbook includes thinking and practice questions at the end of each chapter, providing guidance and help for students to further study and deepen their understanding.