Enterprise Strategic Management Tutorial

Author: Liu Yingji
Publisher:
Publish Date: 2006-01-01
Features: This book is divided into eleven chapters, respectively elaborating on and analyzing the connotation of strategic management, theoretical development, strategic analysis of the external environment of enterprises, analysis of enterprise resources and competitive capabilities, power and stakeholder analysis, mission and strategic objectives, formulation of corporate overall strategy, corporate strategic control and change, and the application of corporate strategic management.