Innovative strategic management

Author: Tan Jinsong
Publisher:
Publish Date: 2006-01-01
Features: In Silicon Valley, USA, there's a saying: Either you go for lunch or you become someone else's lunch. The ideas provided in this book help readers consider their positioning, avoid becoming lunch for multinational companies, and successfully go out to share someone else's lunch. The articles and cases collected in this book are sequentially collected, organized, and written by Dr. Tan Jinsong for the executive management programs (EMBA) of several major business schools in China over the recent years. The level of this book is slightly higher than that of general strategic management textbooks, making it suitable for regular MBA programs in business schools, executive management programs (EMBA), senior management training, and managers with preliminary knowledge of strategic management. To help readers analyze and apply the theories and practical methods proposed in the thematic discussion articles, this book includes some cases specifically written for Chinese MBA programs. In addition to Dell Computer's strategic investment in Malaysia and the American Carolina Golf Company, all other cases are Chinese cases, hoping to help readers think and analyze issues from a higher level.