Starbucks: 33 Unpublished Business Secrets

Author: Wang Xiaoming
Publisher:
Publish Date: 2006-01-01
Features: I am either in the office or at Starbucks, and if not at Starbucks, I am on the way to Starbucks. The reason for going to Starbucks for coffee is simple—it's unavoidable. According to U.S. Business Week, from the mid-1990s to the late 1990s, Starbucks' employee turnover rate was among the lowest in the food and fast-food industry. For consumers, Starbucks coffee shops are an extension of your home living room, an affordable and social gathering place, and the third best destination outside of work and home. Placing employees first and investing heavily in them is a widely accepted fundamental principle within Starbucks. The company firmly believes that when employees are , they will deliver first-class customer service. In other words, satisfied customers naturally lead to good financial performance. It can be said that the interaction between employees and customers is the foundation of the company's effort to create a bohemian lifestyle.