E-commerce Practical Tutorial

Author: Zhou Jianliang Lu Juhong
Publisher:
Publishing Date: 2006-01-01
Features: This book is specifically written to implement the spirit of the "Notice on Determining Vocational Colleges to Conduct Training for Cultivating Skilled Personnel in the Field of Computer Application and Software Technology" and the "Guiding Plan for Cultivating Skilled Personnel in the Field of Computer Application and Software Technology in Vocational Colleges" issued by the Ministry of Education and the Ministry of Information Industry. It serves as a vocational college textbook for e-commerce. The content of the book: The authors have long been engaged in teaching and training for e-commerce professionals, with extensive teaching and practical experience. The book consists of 9 chapters and 1 appendix, covering topics such as computer and network applications, e-commerce basics, online marketing, electronic transactions, logistics distribution, e-commerce security, e-commerce laws and regulations, professional ethics, and e-commerce practice. The appendix also provides 2 sets of assistant e-commerce professional qualification assessment simulation tests. The features of the book: 1. Meets the teaching needs of obtaining multiple certificates: The book not only systematically introduces the basic knowledge, transaction models, and security of e-commerce but also includes the knowledge and operational skills required for the assistant e-commerce professional qualification examination issued by the Ministry of Labor and Social Security, meeting both teaching needs and the basic requirements for certification. 2. The experimental part is written based on the designated software for the national vocational qualification training and examination of e-commerce professionals—《E-commerce Professional Laboratory》, covering 11 experiments that basically include the content of the assistant e-commerce professional practical examination. 3. Each chapter ends with specially designed reflection and exercise questions based on the chapter's knowledge points and assessment requirements, facilitating teaching and exam preparation. Suitable for: Textbooks for e-commerce majors in vocational colleges across the country, as well as supplementary materials for those seeking the assistant e-commerce professional qualification certificate issued by the Ministry of Labor and Social Security.