Good customers are managed: 55 experiences in managing customers

Author: Boryisen
Publisher:
Publish Date: 2006-01-01
Features: Customers are the source of profit. If customers are managed well, they will be loyal to the company and bring greater value to it; if customer management is poor, it is inevitable that the company will suffer losses. So, what aspects are involved in customer management? How can customers be managed effectively? This book elaborates on the content, methods, and skills required for customer management from seven aspects: customer information management, customer stratification management, key account management, customer loyalty management, motivating your customers, customer information management, and customer service management. It aims to provide valuable references for companies' customer management work.