Network Economics

Author: Pu Xiaojin / Si Zhigang, etc. (editors)
Publisher:
Publish Date: 2006-01-01
Features: This book is written to support e-commerce teaching. Its characteristics include rigorous theory, clear structure, concise narration, and strong practicality. The main content includes: the concept, characteristics, basic theories, and network market of the internet economy; network product production, marketing, network monopoly and competition; the financial system under the conditions of the internet economy and corporate and government behavior in the internet economy; the impact of the internet economy on society, as well as internet security issues. This book can not only serve as a textbook for e-commerce engineering programs but is also suitable for use as a textbook and supplementary material for interdisciplinary programs combining information technology and social sciences.