Southern Media Leaders: Record of the 2005 Southern Media Summit Forum

Author: Li Xing Feng Xiaoning
Publisher:
Publish Date: 2005-12-01
Features: The Southern Media Summit was initiated by South China University of Technology and co-organized by the Southern Daily Press Group and the Southern Radio and Television Media Group. Its aim is to develop it into a high-level platform for promoting the development of news and communication education in South China and strengthening communication and dialogue among media. This book is a pioneering work on the topic of "Rebuilding Mainstream Media," the first to collect the statements of senior figures in the Guangdong media industry in a textual form. These insightful discussions on the development of the Guangdong media industry hold significant reference value for industry professionals and media researchers.
Preface
Welcome Address by Yang Weiguang, Vice Chairman of the Chinese Writers' Association, Chairman of the China Artists' Association, and Former Director of China Central Television, Honorary Dean of the School of Journalism and Communication, South China University of Technology
Opening Address by Li Yuanyuan, President of South China University of Technology
Opening Remarks by Peng Xinyi, Vice President of South China University of Technology and Director of the Nan Campus Management Committee
Supporting Unit Address by Bulei Ke, General Manager of Guangdong Nanhu International Travel & Western Holiday
Student Representative Address
Closing Address by Liu Shudao, Secretary of the Party Committee of South China University of Technology
Speech Record
The Responsibility of Media in the Social Transformation Period by Dai Yujing, Director of the South China Branch of People's Daily
The Role of News Agencies in the Internet Age by Yang Jian, Director of the Guangdong Branch of Xinhua News Agency
The Influence of Chinese News Abroad by Chen Jia, Director of the Guangdong Branch of China News Service
Brand Media: Innovative Forces by Fan Yijin, President of the Southern Daily Press Group
Influence Determined by Height by Yang Xingfeng, Editor-in-Chief of the Southern Daily Press Group
The Secrets of the Rapid Growth of Metropolis Newspapers by Wang Chunfu, Deputy Editor-in-Chief of the Southern Daily Press Group and Editor-in-Chief of the Southern Metropolis Newspaper Group
Party Newspapers, Renovation, and Professional Pursuits by Cao Ke, Member of the Southern Daily Press Group and Director of the News Research Institute
Respecting Market Laws and Innovating Forward by Liang Guibiao, President of the Yangcheng Evening News Press Group
Social Responsibility: the Soul of Yangcheng Evening News People by Pan Weiwen, Editor-in-Chief of the Yangcheng Evening News Press Group
The Rapid Rise of Southern Television by Qu Nianzhong, Director of Southern Television
How We Decentralized Government and Transformed Functions by Chen Junnian, Director of the Guangdong Press and Publication Bureau
The Institutional Changes in the Publishing Industry by Wang Guiké, General Manager of the Guangdong Publishing Group
How Print Media Faces the Challenge of New Media by Li Wafen, Executive Deputy Editor-in-Chief of the Guangzhou Daily Press Group
Localization and Internationalization of Guangzhou Television by Li Jinyuan, Director of Guangzhou Television
Q&A Session
Interviews
Guangdong Media Will Maintain Its Leading Position—Interview with Hu Guohua, Deputy Minister of the Propaganda Department of the Guangdong Provincial Committee of the CPC
Serving the Central Work of Local Party Committees and Governments—Interview with Dai Yujing, Director of the South China Branch of People's Daily
Pursuing the Unsubstitutable and Achieving the Unique—Interview with Yang Jian, Director of the Guangdong Branch of Xinhua News Agency
How Chinese News Can Go Global?—Interview with Chen Jia, Director of the Guangdong Branch of China News Service
The "Southern Strategy" in the Competition of Newspaper Brands—Interview with Fan Yijin, President of the Southern Daily Press Group
The Positioning of Newspapers in the Fragmented Era—Interview with Yang Xingfeng, Editor-in-Chief of the Southern Daily Press Group
Brand Determines Value—Interview with Wang Chunfu, Deputy Editor-in-Chief of the Southern Daily Press Group and Editor-in-Chief of the Southern Metropolis Newspaper Group
South Is Our Soul, the Pearl River Delta Is Our Root—Interview with Cao Ke, Member of the Southern Daily Press Group and Director of the News Research Institute
A Steady and Innovative Path in Newspaper Business—Interview with Liang Guibiao, President of the Yangcheng Evening News Press Group
Media Must Survive on Credibility—Interview with Pan Weiwen, Former Editor-in-Chief of the Yangcheng Evening News Press Group
The Reform and Development of Guangdong Radio and Television—Interview with Wang Keman, President of the Southern Radio and Television Media Group
The Future of Broadcasting Will Only Get Better—Interview with Bai Ling, Editor-in-Chief of the Southern Radio and Television Media Group
We Carry the Mission of Competing with Overseas Television—Interview with Qu Nianzhong, Director of Southern Television
The Publishing Industry Must Keep Up with the Times—Interview with Chen Junnian, Director of the Guangdong Press and Publication Bureau
We Are Striving to Adjust the Structure of Book Products—Interview with Huang Shangli, Chairman of the Guangdong Publishing Group
The Important Responsibility of News Media in Building a Harmonious Society—Interview with Fan Xù, Director of the Guangzhou Press and Publication and Broadcasting and Television Bureau
Game, Innovation, and Integration—Interview with Li Wafen, Executive Deputy Editor-in-Chief of the Guangzhou Daily Press Group
Tide Calm, Both Sides of the Straits, Wind Right, Sails Set—Interview with Ye Xiaofan, Director of Guangzhou People's Broadcasting Station
Striving to Build a First-Class Urban Television Station—Interview with Li Jinyuan, Director of Guangzhou Television
Selected Papers
Exploring the Essence of Things / Hu Guohua
The New Positioning of Party Newspapers / Yang Xingfeng
Analysis of Media Brand and Value / Wang Chunfu
Reforming and Innovating According to Market Laws / Liang Guibiao
The Development and Changes of Professional Channels in Guangdong Radio / Bai Ling
Deepening Systemic Reform and Building Cultural Brands / Zhang Huijian
Strategic Management of Southern Television (TVS) Through a Differentiation Strategy / Qu Nianzhong
A Discussion on the Transformation Issues of China's Publishing Industry / Huang Shangli
Institutional Analysis of Market Operators in the Media Industry / Wang Guiké
Market, Content, Cooperation—Some Reflections on the Reform and Development of Urban Television Stations / Li Jinyuan
Appendix
Appendix I: Selected Media Reports
Appendix II: Introduction to the School of Journalism and Communication, South China University of Technology
Appendix III: List of Part-time Professors of the School of Journalism and Communication, South China University of Technology
Acknowledgments