Persuade with Reason: Professional Explanation of Insurance Policies

Author: Jiang Shenghui
Publisher:
Publish Date: 2006-01-01
Features: The specialization of policy sales refers to two aspects:
1. Product information: Such as product positioning, risk types and management, decision-making processes for purchases, financial psychology under multiple choices, and logical analysis of product selling points.
2. Communication specialization: Such as the specific environment for closing deals, hierarchical communication, suitable atmosphere for closing deals, and the principle of consistent commitments in closing deals.
The writing of this book combines these two aspects of specialized content in an easy-to-understand conversational language, interconnecting and complementing each other. It follows the process of converting potential needs as the main thread, unfolding layer by layer from simple to complex, from the surface to the depth. Each dialogue is relatively independent yet interconnected and explanatory. The more carefully you study it, the deeper you will understand its essence.