Introduction to Media Effects

Author: Jennings Bryant (USA) Susan Thompson
Publisher:
Publish Date: 2006-02-01
Features: This book outlines the history of media communication, communication processes, and communication models. It focuses on explaining the theories and concepts of media effects, research methods, and the importance of media effects. The content includes: understanding media effects, the scientific research history of media effects, social cognitive theory, priming effects, cultivation theory, innovation diffusion theory, and use and satisfaction.