International E-commerce

Author: Wang Shijun
Publisher:
Publish Date: 2006-01-01
Features: This book focuses on the broad field of international e-commerce as its research content. Structurally, it is divided into four parts: Introduction, Technical Foundations, Applications, and Practice. Based on the three levels of e-commerce application in international trade, it emphasizes the international e-commerce of enterprises, intermediaries, and governments, integrating the activities of transaction between buyers and sellers, service provision by intermediaries, and government management into an organic whole. In terms of content, it deepens the focus on key areas. For example, it provides detailed introductions on B2B and B2C, the characteristics and classification of international e-commerce, the transaction models of international e-commerce, EDI data standards, messages, and their relationship with foreign trade documents. Additionally, practical elements have been added. This book can serve as a textbook for students majoring in e-commerce, international economics and trade, and other related fields in higher education, as well as a reference for general readers.