Market Manager Practical Rules

Author:
Publisher:
Publish Date: 2006-01-01
Features: The marketing department, as a crucial division of a company, can play an extremely important role in product positioning, market analysis, marketing strategies, and brand promotion if managed effectively. Conversely, it may become a "chicken rib" that is neither enjoyable to eat nor worth discarding, and its status within the company can be easily imagined. The marketing manager is the soul of the marketing department, not only needing to learn how to spend money within the rules but also how to creatively generate revenue from the market. This book integrates success principles, personal career planning, and practical strategies for marketing managers, exploring the driving forces, growth process, and success methods of marketing managers. The book is divided into 11 chapters, covering topics such as establishing the status of a marketing manager, defining the role of the marketing department, the ten key issues a marketing manager must address, and essential courses for marketing managers. It is the heartfelt insights of successful marketing managers from the frontline, offering strong practical value. This book is suitable for corporate marketing managers, marketing professionals, and students and faculty of marketing majors in universities and colleges.