Product Description Meeting Engineering

Author: Yu Lei
Publisher:
Publish Date: 2006-01-01
Features: One of the "Four Treasuries of Chinese Life Insurance" series. This series, based on the needs of the insurance industry, has gathered insightful individuals who have excelled in the life insurance field, compiling their wisdom and rich experience into written form for readers. The book is divided into two parts, introducing the content and entire process of product briefing sessions, while creatively combining the product briefing sessions with the practice following them—how insurance agents conduct financial planning discussions with clients. The book is divided into two parts: "Product Briefing Session" and "Key Conversations in Financial Planning." The first part introduces the content, process, and key points of the product briefing session, while the second part explores each stage of the professional sales process.