Marketing classics of world-renowned enterprises

Author: Yan Bingrong
Publisher:
Publish Date: 2006-01-01
Features: This book selects 22 marketing cases from world-renowned enterprises and extracts the marketing principles that contribute to their success. These companies are all leaders in their respective industries, making the selected cases highly representative. The success of each enterprise is the result of a combination of many factors, not determined by a single element. This book focuses on the core marketing principles that support their success. We strive to integrate the principles of marketing into every case and every rule, hoping that each rule can be presented in a clear and understandable way to facilitate readers' comprehension and mastery.