Sun Tzu's Art of War and Corporate Strategy

Author: Zhang Wenru
Publisher:
Publish Date: 2006-01-01
Features: The renowned classic of military strategy, The Art of War, has been revered by military strategists for thousands of years and also serves as a treasure trove of wisdom for modern entrepreneurs. This book meticulously distills seventeen core principles of military strategy from The Art of War, integrating them with the successful management experiences of economically developed countries over the past 300 years and the fresh insights from China's reform and opening-up since the 1980s. It represents a highly meaningful systematic reflection and development of the modern value of traditional military wisdom. The book features a unique approach, strong practicality, rich content, broad coverage, and is easy to understand, making it an outstanding work of management that applies ancient wisdom to modern contexts and foreign strategies to Chinese needs.
As a classic of military strategy, The Art of War is endlessly engaging and thought-provoking precisely because many of its insights and conclusions transcend time and space; in other words, it embodies a philosophical wisdom. The abstract thinking, naive holistic thinking, and dialectical thinking of ancient Chinese thinkers are vividly reflected in this military treatise. Due to Sun Tzu's highly abstract generalization of the ever-changing battlefield conditions, the strategic ideas and thinking techniques he proposed are not only applicable to military activities but also to commodity trade and business management. The most valuable part of The Art of War for modern business management lies in its philosophical mindset and clever strategic planning.
As someone once said: "Leaders of the 21st century will not be Chinese heads of state or generals, but rather CEOs of multinational corporations and international currency operators." While this statement may be somewhat biased, it generally still fits the circumstances of our time. Let entrepreneurs from all over the world mount the noble steed of The Art of War and strive to achieve even greater and better results in the ever-changing business world!