Next step

Author: Wu Jihong·Sundson
Publisher:
Publish Date: 2006-01-01
Features: Globalization has become one of the most critical concepts in the strategic thinking of today's business leaders. Darwin pointed out in his book "On the Origin of Species": "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." Are Chinese enterprises the "fittest" in the globalized competitive environment? Will the ongoing wave of mergers and acquisitions by Chinese enterprises across the globe quickly elevate a Chinese company into a globally powerful one? Or, as Wall Street sharply pointed out, are these large-scale, fast-paced acquisitions by Chinese companies merely "taking candy from a baby"? How can Chinese enterprises escape the endless battle of low prices, low profits/no profits and become strong profit creators in the global market? How can a young, small Chinese enterprise win in the "adult" market competition of globalization? What steps should Chinese enterprises take to rise in the process of globalization?
American-Chinese scholar Wu Jihong·Sundson explores these and related questions from a unique and innovative perspective—the "business DNA of the enterprise" in this book. Sundson wrote this important book to help Chinese enterprises transform from a Chinese mindset to a global mindset, from a closed mindset to an open one. —Henry Chesbrough, Professor at the Haas School of Business, University of California, Berkeley, and Executive Director of the Open Innovation Center
The greatest obstacle for Chinese enterprises going global is not products or management, but the long-standing differences in consciousness caused by different cultural backgrounds and growth environments. Therefore, it is truly beneficial to have a scholar who frequently travels between China and the U.S. and is diligent in thinking about these differences share their insights. —Liu Xiangming, Publisher and Editor-in-Chief of "IT Manager World"
This is a fascinating book that makes very complex issues simple and easy to understand. As the CEO of a successful multinational company, I strongly recommend this book to enterprises that aim to succeed in the global market. —John Chen, Chairman and CEO of Chen Company
Jihong has been building important bridges between Chinese and American business. Every decision-maker should read this book. —Anneli Saxenian, Dean and Professor at the School of Information and System Management, University of California, Berkeley
This is a book full of insights that provides valuable perspectives on going international, especially in terms of the strategies of Chinese and foreign enterprises entering the international market and their successes and failures. For management decision-makers with ambitions in the international market, this is a must-read. —David Teece, Director of the Institute for Innovation Management and Organization, Haas School of Business, University of California, Berkeley, and Chairman of LECG
Reading this book may not necessarily help you create an innovative international enterprise, but it will certainly help your enterprise move in that direction. The author holds great hope for Chinese enterprises and wrote this book based on his rich teaching and research experience. It is highly worth reading. —Wu Ying, CEO of UT (China) Co., Ltd.
This book explores these related questions from a unique perspective—the "business DNA of the enterprise," providing readers with valuable insights into enterprises going international, especially in terms of the strategies of Chinese and foreign enterprises entering the international market and their successes and failures.