Research on Poetic Advertising Translation

Author: Sichuan University
Publisher:
Publish Date: 2005-11-01
Features: Poetic advertising has unique characteristics that cannot be replaced by other types of text, making it particularly significant for translation studies. From the perspective of linguistic art, the study of literary translation is most representative. And within literary translation studies, the most representative is poetry translation. Since poetic advertising is both poetry and advertising, the study of poetic advertising translation is necessarily a combination of poetry translation studies and advertising translation studies. This research includes: advertising studies, poetry studies, translation studies, advertising translation studies, poetry translation studies, poetic advertising studies, and poetic advertising translation studies. The research results of poetic advertising translation are divided into three parts: "Poetics Section," "Appreciation Section," and "Translation Section." The "Poetics Section" aims to achieve a basic understanding of poetry and its characteristics through discussions of some typical poetics theories. The "Appreciation Section" analyzes the poetic nature of poetic advertising by using the characteristics of poetry as a reference. The "Translation Section" focuses on specialized discussions on advertising, translation, advertising translation, poetry translation, and poetic advertising translation.