Execution Mindset: The Art of War is Invincible

Author: Chen Huanyan, Ren Jingzhe (Editor)
Publisher:
Publish Date: 2006-01-01
Features: Advocating adaptability and knowing oneself and the enemy, these are indispensable elements in business warfare. It is worth for corporate marketers to study and contemplate. In Western business warfare concepts, there is only aggression and no substantial strategies. Those so-called marketing concepts are all based on the nature of things. Chinese military thought has merged and given rise to various variables in modern business warfare, and has analyzed the reasons for invincibility at a deeper level. This is practically an invincible book in business warfare. The military strategist's "method" has seven techniques and nine transformations, such as the 13 strategies in The Art of War. Combined with the I Ching's 64 hexagrams derived from the eight trigrams, they complement and multiply each other, producing infinite variations. From this, we can see that military strategists exhibit rich strategic thinking, which is what is known as the "path of the extraordinary and the ordinary" to deal with general situations. Whether extraordinary or ordinary, they can be divided or combined. Strategy is indeed a means and method to achieve goals, but it must be based on the holistic view of "the Way, Heaven, Earth, the General, and the Method," using specific knowledge as a foundation to apply it, only then can the effect of strategy be fully realized to achieve the highest goals. This is also the adaptability wisdom of military strategists. Through the research and analysis of the strategic characteristics of military strategists, it becomes easy for us to understand how to solve various execution problems in modern business warfare, and how to train a team with super-strong execution capabilities. This is the knowledge we need to master when learning the adaptability philosophy of military strategists, and it is also what this book hopes to convey to readers.