Author: Cheng Weijie
Publisher:
Publish Date: 2006-01-01
Features: The ultimate goal of corporate culture construction is to enhance employee cohesion. Strong cohesion is the winning formula for a company to achieve its dreams and create brilliance. How can conflicts be avoided? How can the execution of cultural construction be strengthened? How can a shared vision be established among employees? How can cultural reengineering be carried out? This book takes various details involved in corporate culture construction as starting points, carefully analyzes the key factors and specific operational methods for enhancing employee cohesion, and is supplemented by numerous successful cases from world-renowned companies. Managers who want to enhance corporate cohesion must read this!
Cohesion: Forging deeply rooted corporate culture concepts
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