Management Wisdom in the Analects

Author: Ma Qianli
Publisher:
Publish Date: 2005-12-01
Features: "The Management Wisdom of the Analects" follows the chapter structure of the Analects, with each chapter reviewed and analyzed independently. Based on an accurate interpretation of the original text, the author rigorously elaborates on the theories, strategies, and methods of contemporary enterprise full-process management. It also incorporates the author's insights and experiences from long-term engagement in planning and consulting practices, making it easy to understand and engaging to read. It is an invaluable management classic for middle and senior managers in enterprises.
Author Ma Qianli is an expert in corporate planning, specializing in economic planning, corporate planning research, and practical corporate planning services. His major works include: "The Theory of Enterprise Metamorphosis," "The Theory of the Whole Product," "The Brand Radius Theory," "Diagnosis of Small and Medium Enterprises," "On the General Board of Directors System," "Nine Questions for State-Owned Enterprises," and "Urban CI Research." He has gradually developed a unique theory of "corporate development planning," becoming its pioneer and practitioner. His concepts such as "brand radius" and "cost illusion" have been widely recognized and cited in the industry.