Confronting AIDS: Media Communication Strategies and the Condom Mobilization Campaign

Author: (USA) Xindeng Xin
Publisher:
Publish Date: 2006-01-01
Features: Nowadays, the world and China are facing a severe AIDS epidemic. AIDS is transmitted through close human contact, and it is not merely a biomedical issue but is closely related to cultural customs and behaviors. Therefore, changing people's understanding of the AIDS epidemic is key. In this process, mass media and interpersonal communication play a very important role. This book collects famous AIDS cases from around the world, successful examples of combating the epidemic, and thought-provoking applications of communication strategies over the past 25 years. It comprehensively summarizes the experiences and lessons of countries worldwide in fighting the AIDS epidemic, focusing on communication strategies, and outlines effective measures and blueprints for preventing and controlling the epidemic. This book was published simultaneously in the United States, the United Kingdom, and India in 2003. Upon its release, it was listed as a key reference book by numerous international organizations, including the Joint United Nations Programme on HIV/AIDS (UNAIDS), UNESCO, UNICEF, the World Bank, the Ford Foundation, and the Rockefeller Foundation, and was awarded the Best Applied Communication Academic Work of the Year in 2004 by the American Communication Association.