Hardball: Another Means to Win in Corporate Competition

Author: Zhang Ke
Publisher:
Publish Date: 2006-01-01
Features: The business world is like a big field, or many fields, in these competitions, the enemy is the competitor, and the goal is to win. Only those who play hardball can ultimately succeed. Because companies that play softball just play for the sake of playing, while companies that play hardball play to win. This book tells you about another way to win in corporate competition—hardball, so that you are not mercilessly eliminated in the ruthless business world. In the business world, there are two types of companies: one that is gentle and polite in competition, and the other that is accustomed to adopting tough and even ruthless competitive methods. The former is often praised by the media for their gentlemanly demeanor, while the latter is frequently criticized by public opinion for their "rough" behavior. We call the former companies that play softball, naturally, the latter are companies that play hardball.
Introduction The Hardball Rulers the Business World
1. New Concepts Are Needed in Management
2. Face Your Competitors
3. Focus on the Future
4. Face Hardball It's time to play hardball
Chapter The Consequences of Playing Softball
1. Consequence (1) of Playing Softball: Losing the Market Leader Position
2. Consequence (2) of Playing Softball: Missing the Opportunity to Defeat the Leader
3. Consequence (3) of Playing Softball: Being Directly Out of the Market
Summary of This Chapter
Chapter It's Time to Play Hardball
1. What Is Hardball?
2. Hardball Can Bring Success
Key Takeaways of This Chapter
Part 2 The Hardball Philosophy
Chapter The Hardball Philosophy (1) Continuously Maintain and Expand Competitive Advantages
1. One Source of Competitive Advantage for Enterprises: Cost Leadership
2. Another Source of Competitive Advantage for Enterprises: Differentiation
3. The Success of KFC Provides Insights for Implementing a Differentiation Competitive Strategy
Key Takeaways of This Chapter
Chapter The Hardball Philosophy (2) Strive for "Core" Competitive Advantages
1. Core Competencies Have Four Characteristics
2. How to Cultivate Competitiveness
Key Takeaways of This Chapter
Chapter The Hardball Philosophy (3) Avoid Head-on Confrontation
1. Flanking Attack
2. Encirclement Attack
3. Indirect Attack
4. Guerrilla Attack
Key Takeaways of This Chapter
Chapter The Hardball Philosophy (4) Always Maintain an Intense Will to Win
1. Don't Work for a Salary
2. Don't Look Down on Your Work
3. Treat Work as the Joy of Life, Achieving Indifference to Honor and Shame
4. Don't Complain to Others, Strive for Your Own Progress, and Take Responsibility Bravely
Key Takeaways of This Chapter
Chapter The Hardball Philosophy (5) Master the Warning Zone and Play Smartly
1. Does Your Action Violate Current Laws?
2. Is Your Behavior Beneficial to Customers?
3. Will Your Action Touch the Sensitive Nerves of Certain Groups?
Key Takeaways of This Chapter
Part 3 Hardball Tactics
Chapter Smash the Core Profit of Your Opponent
Key Takeaways of This Chapter
Chapter Be Good at Imitation
Key Takeaways of This Chapter
Chapter Pull the wool over the eyes
Key Takeaways of This Chapter
Chapter Use the Media to Attack Your Opponent
Key Takeaways of This Chapter
Chapter Win by Surprise and Create Novel Concepts
Key Takeaways of This Chapter
Chapter Strike Hard
Key Takeaways of This Chapter
Chapter Beat Your Opponent with Speed and Agility
Key Takeaways of This Chapter
Part 4 Conclusion
Chapter The Six Sins of Hardball
1. Sin of Arrogance
2. Sin of Pride
3. Sin of Impatience
4. Sin of Perfectionism
5. Sin of Being a Do-Gooder
6. Sin of Rigidity
Key Takeaways of This Chapter
Chapter The Hardball Mindset