Television program dissemination and broadcasting

Author: Xu Wei
Publisher:
Publish Date: 2006-01-01
Features: Television emerged with the global technological revolution, and its development has become increasingly rapid amidst the waves of technological advancement. In today's world, the material foundation, social environment, and technical conditions upon which television media relies for survival and development have undergone profound changes. This transformation stems from the integration and convergence of television technology and digital information technology. Under the influence of digital information technology, a continuous stream of "new things"—from new equipment, systems, models, methods, and concepts—have emerged at both the technical and conceptual levels in the television media industry. Humans have created and developed television, and in turn, television has served and benefited humanity. Television has become the largest and most direct medium for global citizens to communicate information, exchange culture, and understand each other. The role and significance of television in the global economy, politics, culture, and social development have also been steadily increasing. This series of books is distinguished by several features: First, the authors are mostly senior professionals from various television fields at China Central Television (CCTV); second, the content is comprehensive, covering the theories and methods of television program production, broadcasting, and viewing throughout the entire process; third, the content primarily records the practical experiences of television art creation and technological application; fourth, the concept is innovative, with a unique chapter-by-chapter and volume-by-volume editing format, forming a scientifically complete and rational system; fifth, the discussions are both in-depth and accessible, combining difficulty and simplicity, making the series highly practical and targeted. Each author of this series possesses extensive hands-on experience in television work, an unwavering passion for television, unique insights into the field, and a strong sense of responsibility and mission to develop television in developing countries. It is precisely due to their persistent pursuit and exploration, as well as their ability to overcome various challenges amidst their busy schedules to transform their theoretical reflections and practical experiences into written form, that this series of books has been compiled and published.