Terminal is king

Author: Wang Xiangyan Xu Jin
Publisher:
Publish Date: 2006-01-01
Features: The role and function of the terminal cannot be overlooked. Only by occupying the terminal market and meeting customers at the sales points can a product be purchased by customers. Therefore, the primary requirement of sales work is: to place the product on the retail store's shelves. Make consumers see it and be able to buy it, stimulating them to make a purchase. Who controls the terminal, who controls the market! This book is the best weapon for enterprises to win the terminal market, providing a detailed introduction to the crucial aspects of terminal success or failure. It includes systematic theoretical explanations as well as practical experiences and vivid case studies summarized from real-world practice.
In the business world, there's a popular saying: "Who controls the sales terminal, who wins the market." Building and managing terminals has become a compulsory course for every consumer goods company. Only by occupying the terminal market and meeting customers at the sales points can a product be purchased by customers. Only by controlling the terminal can a company gain the initiative in the market.
From a practical perspective, this book provides a detailed introduction to the crucial aspects of terminal success or failure: stock placement, stock management, point-of-sale advertising, in-store guidance, promotions, and retail price management. It includes systematic theoretical explanations as well as practical experiences and vivid case studies, serving as a powerful tool for enterprises and sales personnel to win the terminal market.
This book introduces from a practical angle the crucial aspects of terminal success or failure: stock placement, stock management, point-of-sale advertising, in-store guidance, promotions, and retail price management.