Event Planning

Author: Xu Chuanhong
Publisher:
Publish Date: 2005-12-01
Features: Exhibition and event planning is a core and main course in the relevant disciplines and majors of the exhibition and event industry. Throughout the operation of exhibition and event activities, "planning" can be said to be the "brain," as it is the soul of exhibition and event activities. This book integrates the knowledge system of exhibition and event planning and the basic operational skills of exhibition and event planning through a systematic exposition of the principles of exhibition and event planning. Furthermore, by analyzing classic cases of exhibition and event planning, it enables readers to grasp the patterns, clarify the theories, and guide practice. After readers gain a detailed understanding of the knowledge system of exhibition and event planning, they can comprehensively master the basic operational skills of exhibition and event planning and become familiar with the planning and operation of modern exhibitions and events. This book includes sections such as an overview of exhibition and event planning, investigation and analysis of exhibitions and events, planning for exhibition and event goals and topic establishment, conference and event planning, exhibition and event design and brand planning, exhibition and event promotion and advertising strategies, exhibition and event project management strategies, planning for related activities of exhibitions and events, exhibition and event planning proposals, as well as exhibition and event budgeting and performance evaluation. This book is suitable as a textbook for exhibition and event-related majors and can also be used as a reference for exhibition and event professionals.