9 Passports in the Advertising World

Author: Chen Yue'e
Publisher:
Publish Date: 2006-01-01
Features: This book is a work that promotes the progress of China's advertising industry. Not only does it interpret the internal latest and most impactful cases, operational norms, company management training, proposal and bidding of one of China's largest advertising companies—Guangdong Advertising Co., Ltd., which can be directly applied by foreign-invested advertising companies that are not accustomed to the local environment and small and medium-sized advertising companies facing growth bottlenecks; but also because the author has integrated...