Marketing consulting

Author: Fang Shaohua
Publisher:
Publish Date: 2006-01-01
Features: Product portfolio planning, industry market analysis, key customer research, product pricing, distribution channel selection, promotional plan design, promotional method innovation
Perhaps you are a consultant entrusted with important responsibilities by a client company, and how to solve and balance these numerous issues? Or maybe you are a manager constantly busy with corporate marketing, and how to resolve and integrate this complex situation? This book provides you with a vast but well-organized toolbox. Once you master the methods and tools introduced in the book, their various combinations are enough to help you tackle all kinds of challenging situations—whether it's new product promotion, customer relationship maintenance, or competing for niche markets.